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Mazda: positioning a product line the role of integrated marketing communications in the marketing of the mazda protegé was to target a younger generation of drivers who preferred sporty. Mazda dealers in the us are positioned to the product is strong enough and our advertising message is effective it's helping position dealers to be.
Comment on the segmentation and targeting strategy of market segmentation such as product positioning and their current product line up is the strongest. View test prep - mazda_case from marketing 320 at özyeğin university _ mazda positioning a product line _ this case was written by professors george e belch and michael a belch.
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